Is your site easy to find, simple to navigate, and enticing enough to convert prospects into buyers? Website Optimization shows you how. It reveals a comprehensive set of techniques to improve your site's performance by boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users, and measuring your site's effectiveness (before and after these changes) with best-practice metrics and tools.

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

• Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings
• Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips
• Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans
• Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability
• Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic
• Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

JavaScript is a trademark of Sun Microsystems, Inc. in the United States and other countries.
   Other brand names and product names mentioned in this book are trademarks or service marks of their
respective companies. Any omission or misuse (of any kind) of service marks or trademarks should not be
regarded as intent to infringe on the property of others. The publisher recognizes and respects all marks used
by companies, manufacturers, and developers as a means to distinguish their products.
   This book is sold as is, without warranty of any kind, either express or implied, respecting the contents of
this book and any disks or programs that may accompany it, including but not limited to implied warranties for
the book’s quality, performance, merchantability, or fitness for any particular purpose. Neither Wordware
Publishing, Inc. nor its dealers or distributors shall be liable to the purchaser or any other person or entity with
respect to any liability, loss, or damage caused or alleged to have been caused directly or indirectly by this book.
All inquiries for volume purchases of this book should be addressed to Wordware Publishing, Inc.,
at the above address. Telephone inquiries may be made by calling:

CodeIgniter is a PHP framework that allows you to build clean and sophisticated applications using an MVC (Model View Control) approach.
Putting it in simple terms, an MVC approach provides a clean way to organise your code. Once you understand the concept and become familiar with the CodeIgniter framework, you will be building Web applications in no time.
The book was published by Packt Publishing. Like with all their books, you can download the example code from their support page. The examples are pretty easy to setup. I had no problems getting any of them to work. The details and explanations provided by the author make it very difficult to make a mistake.

Like music and movies, video games are rapidly becoming an integral part of our lives. Over the years, you’ve yearned for every new gaming console, mastered each blockbuster within weeks after its release, and have even won a local gaming competition or two. But lately you’ve been spending a lot of time thinking about a game idea of your own, or are exploring the possibility of making a career of this vibrant and growing industry. But where should you begin?

Beginning Game Development with Python and Pygame is written with the budding game developer in mind, introducing games development through the Python programming language and the popular Pygame games development library. Authored by industry veteran and Python expert Will McGugan, who most recently worked on the MotorStorm game for Play Station 3, you’ll be privy to insights that will not only help you to exploit PyGame to its maximum potential, but also make you a more creative and knowledgeable games developer all round.

* Create advanced games by taking advantage of the popular open source Python programming language and Pygame games development library.
* Learn step-by-step through the creation of a real-world game (tank warfare), involving gaming preferences, sound, visual effects, and joystick/keyboard interaction.
* Discover the concepts that are crucial to success in today’s gaming industry, such as support for multiple platforms, and granting users the ability to extend and customize your games.

What you’ll learn

* Take advantage of Python and the Pygame library to build compelling cross-platform games.
* Learn to best use these technologies to turn your dream game into reality.
* Create professional games by accounting for sound, special effects, and user interaction through the joystick and keyboard.
* Build both two- and three-dimensional games, and learn more about the factors that contribute to choosing one approach over the other.
* Provide users with the means for extending your games through level creation and custom modifications as a means to build a vibrant community around your product.
* Package your games in a manner that allows even novice computer users to install, use, and update your games with ease.

Build advanced cross-platform applications that support native look-and-feel on Windows, Linux, UNIX, Mac OS X, even Pocket PC

Master wxWidgets, from start to finish - even if you've never built GUI applications before

Leverage advanced wxWidget capabilities: networking, multithreading, data structures, and more

CD-ROM: extensive library of development tools, source code, and sample applications

Cross-Platform GUI Programming with wxWidgets is the best way for beginning developers to learn wxWidgets programming in C++, and is a valuable resource for experienced wxWidgets programmers looking to expand their skills. This book is a must-have for programmers thinking of using wxWidgets and those already using it.

Второе издание книги "Высокопроизводительный Mysql" значительно переработано по сравнению
с предыдущей частью. Добавлены и расширены топы по оптимизиции, репликации, резервному копированию (бэкапы)
и другое. Книга раскроет вам секреты оптимизации работы с базой данных MySQL, которые вы не знали раньше.
Авторы также приводят результаты тестов (бенчмарков) в подтверждение излагаемых ими материалов. Это
позволяет читателю понять процессы проходящие в MySQL лучше, чем в другой подобной литературе. Также,
примеры позволят вам избежать большинства ошибок в будущем при оптимизации запросов MySQL.

Книга рекомендуется для новичков в MySQL, людей которые уже попробовали MySQL на вкус
и решили написать первые реальные приложения и конечно для продвинутых пользователей, которые самостоятельно
настраивали приложения MySQL на должный уровень, но желающие получить дополнительную порцию знаний по этой теме.

This book is intended first and foremost for the experienced embedded system designer
who wishes to use Linux in a current or future project. Such a reader is expected to be
familiar with all the techniques and technologies used in developing embedded systems,
such as cross-compiling, BDM or JTAG debugging, and the implications of dealing
with immature or incomplete hardware. If you are such a reader, you may want to skip
some of the background material about embedded system development presented early
in some sections. There are, however, many early sections (particularly in Chapter 2)
that you will need to read, because they cover the special implications of using the
Linux kernel in an embedded system.
This book is also intended for the beginning embedded system developer who would
like to become familiar with the tools and techniques used in developing embedded
systems based on Linux. This book is not an introduction to embedded systems, however,
and you may need to research some of the issues discussed here in an introductory
textbook.
If you are a power user or a system administrator already familiar with Linux, this book
should help you produce highly customized Linux installations. If you find that distributions
install too many packages for your liking, for example, and would like to build
your own custom distribution from scratch, many parts of this book should come in
handy, particularly Chapter 6.
Finally, this book should be helpful to a programmer or a Linux enthusiast who wants
to understand how Linux systems are built and operated. Though the material in this
book does not cover how general-purpose distributions are created, many of the techniques
covered here apply, to a certain extent, as much to general purpose distributions
as they do to creating customized embedded Linux installations.

As a JavaScript developer, you will already be aware of some of the time saving, convenience, and functionality provided to you by JavaScript/Ajax libraries in general. Prototype (www.prototypejs.org) and its sister effects library, script.aculo.us (http://script.aculo.us/), are among the most popular and best–supported JavaScript libraries, and now Prototype Core dev team member Andrew Dupont

has written this book to provide you with an essential guide to getting the most out of using Prototype and script.aculo.us.

Practical Prototype and script.aculo.us will help you leverage the Prototype and script.aculo.us libraries to enhance your day–to–day work, speeding up mundane tasks and providing advanced UI effects in a way that is cross–browser compliant—taking many worries off your shoulders. Take a whirlwind tour of the different time–saving functions and features Prototype provides and how it extends the basic JavaScript objects, including events, Ajax techniques, DOM elements, enumerables, and advanced OOP. Understand how script.aculo.us fits into the wider world of DOM Scripting/DHTML; find out how to use it to enhance your UIs quickly and effectively, with UI controls, effects, and drag and drop; and discover Prototype and script.aculo.us as a platform.

The author avoids needless theory and rhetoric throughout the book, moving you through the topics at a fast pace. He incorporates several real–world examples to help you gain valuable practical experience as you learn. Practical Prototype and script.aculo.us is completely up to date and features server–side examples written in PHP that show the framework can be used effectively in more environments than just Ruby on Rails.

• Master all the convenience functions of Prototype to speed up your JavaScript/Ajax development.
• Leverage script.aculo.us to turbo charge your dynamic UIs.
• Learn from JavaScript expert Andrew Dupont, one of the Prototype Core team members.

What you’ll learn

• How to use all of the basic timesaving/convenience functions of Prototype
• How to use enumberables to speed up looping, arrays, etc.
• How to enhance your Ajax applications with Prototype
• How Prototype makes working with events and DOM elements a cinch
• How script.aculo.us fits into DOM Scripting/DHTML
• How to make use of the basic effects available in script.aculo.us
• Mastery of UI controls and drag and drop in script.aculo.us
• How to treat Prototype and script.aculo.us as a platform
• How to use Prototype and script.aculo.us effectively with PHP and other server–side setups besides Ruby on Rails

This is your guide to building Internet applications and user interfaces with the Mozilla component framework, which is best known for the Firefox web browser and Thunderbird email client. Programming Firefox demonstrates how to use the XML User Interface Language (XUL) with open source tools in the framework's Cross-Platform Component (XPCOM) library to develop a variety of projects, such as commercial web applications and Firefox extensions.

This book serves as both a programmer's reference and an in-depth tutorial, so not only do you get a comprehensive look at XUL's capabilities--from simple interface design to complex, multitier applications with real-time operations--but you also learn how to build a complete working application with XUL. If you're coming from a Java or .NET environment, you'll be amazed at how quickly large-scale applications can be constructed with XPCOM and XUL.

Topics in Programming Firefox include:

• An overview of Firefox technology
• An introduction to the graphical elements that compose a XUL application
• Firefox development tools and the process used to design and build applications
• Managing an application with multiple content areas
• Introduction to Resource Description Files, and how the Firefox interface renders RDF
• Manipulating XHTML with JavaScript
• Displaying documents using the Scalable Vector Graphics standard and HTML Canvas
• The XML Binding Language and interface overlays to extend Firefox
• Implementing the next-generation forms interface through XForms

Programming Firefox is ideal for the designer or developer charged with delivering innovative standards-based Internet applications, whether they're web server applications or Internet-enabled desktop applications. It's not just a how-to book, but a what-if exploration that encourages you to push the envelope of the Internet experience.

Since the enormous number of new features made available with MySQL release 5.0, MySQL has been gaining steam as a viable alternative to database behemoths like Oracle and IBM DB2. MySQL users now have the ability to extend MySQL with new SQL commands, optimize query execution, and embed MySQL within low-resource environments like embedded devices and kiosks.

Expert MySQL, by Dr. Charles A. Bell, is the first book to examine these opportunities in detail, showing you how to wield maximum control over this powerful open source database. Youll learn how to create your own custom storage handlers, ensuring maximum flexibility and speed within your specialized applications. Youll also gain valuable insight into MySQLs architecture and learn how to tweak its behavior through custom changes to the source code.

You might think more than enough design books exist in the programming world already. In fact, there are so many that it makes sense to ask why you would read yet another. Is there really a need for yet another design book? In fact, there is a greater need than ever before, and Practical API Design: Confessions of a Java Framework Architect fills that need!

• Teaches you how to write an API that will stand the test of Time
• Written by the designer of the NetBeans API at Sun
• Based on best practices, scalability, and API design patterns

What you’ll learn

• What an API is and what the theories are behind good API design
• When and why to build an API
• API design patterns applicable to all programming languages, especially modern, object–oriented languages
• How to optimize and test APIs

Who is this book for?

This book is recommended to every API architect who prefers a bit more engineering design over a purely artistic one.

Android Essentials is a no–frills, no–nonsense, code–centric run through the guts of application development on Google’s Mobile OS. This book uses the development of a sample application to work through topics, focusing on giving developers the essential tools and examples required to make viable commercial applications work. Covering the entirety of the Android catalog in less than 150 pages is simply impossible. Instead, this book focuses on just four main topics: the application life cycle and OS integration, user interface, location–based services, and networking.

• Thorough, complete, and useful work on the nuts and bolts of applicatio development in Android
• Example driven and practically minded
• A tool for hobbyists and professionals who want to create production–quality applications

What you’ll learn

• Understand how an Android application functions and communicates with the handset that hosts it.
• Comprehend the complexities of timers, services, and multimedia playback.
• Create and display a rich mix of custom–rendered screens and tailored Android widgets.
• Understand how location–based services are becoming more and more important in the mobile world.
• See how to use Google’s powerful Map tool.
• Explore the intricacies of network connectivity in the mobile world.

Who is this book for

This book is for professional software engineers looking to move their ideas and applications into the mobile space with Android. The author assumes the reader has a passable understanding of Java. They should be able to write classes and handle basic inheritance structures. This book also targets hobbyist developers looking to negotiate the complex minefield of mobile software.